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Case Study Identity April 9, 2023

VozdraSAX

VozdraSAX unites passionate young saxophonists with a shared mission: to elevate and celebrate the saxophone as a classical instrument through performances, concerts, and educational workshops. By working closely with high school and university students, they are building a vibrant community that nurtures musical talent, fosters artistic growth, and amplifies the voice of the saxophone across Bosnia and Herzegovina and the region – all through the power of purposeful music branding.
Inspiration, knowledge, and friendship — all carried in a single breath.

Task

Creating a music branding system that captures the youthful spirit and classical roots of VozdraSAX. The goal was to design a visual identity that reflects their mission of promoting the saxophone through concerts, performances, and educational workshops across Bosnia and Herzegovina and the region.

  • Strategy

    Visual Storytelling, Brand Positioning, Style Development

  • Design

    Identity Design, Typography, Color System, Brand Assets

  • Production

    Design Sprints, Documentation

  • Platforms

    Desktop, iOS

Large white banners with the number 003 and event date hanging between columns of a classical institutional building for VozdraSAX concert on May 30, 2025

Music Branding Challenges

Introducing a visual identity
that invites global audiences to experience
the vibrant energy of Vozdra Sax
through an intuitive and engaging music branding.

A visual identity that
moves like the sound
we stand for.

A natural canvas tote bag featuring the VozdraSAX logo and abstract black line graphics, placed on sunlit stone stairs as part of sustainable event merchandise design.
Two VozdraSAX participant ID cards attached to custom black and gold lanyards, displayed on a light gray background as part of branding design presentation.
Music Branding.

Color palette

/ Foundations

Primary
#F71C1C

◯

R 182
G 130
B 50

Resonant Bronze

Accent
#000000

◯

R 0
G 0
B 0

Black

Secondary
#D6D6D6

◯

R 229
G 228
B 222

Quiet Stage

Neutral
#FFFFF

◯

R 255
G 255
B 255

Pure Canvas

Typography

/ Scales

Typeface
MANROPE BOLD

Usage
Headlines

Aà

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typeface
MANROPE MEDIUM

Usage
Body Text

Typeface
MANROPE EXTRALIGHT

Usage
Secondary Text

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