Medical Centar
A trusted healthcare brand from Bosnia and Herzegovina entrusted us with a unique healthcare branding mission:
crafting a complete visual identity and digital presence that reflects trust, expertise, and care.
This wasn’t just about logos or colors – it was about creating a consistent brand experience across every touchpoint: from signage to social media.
Our goal was to help MedicalCentar build recognition and attract new patients through strategic healthcare branding, clear messaging, authentic visuals, and professional design.
Engagement grew, visibility improved — and a recognizable brand was born.
Task
The task was clear: develop a Healthcare Branding system that extends across all touchpoints — printed materials, social media, digital content, and video. The goal: position MedicalCentar as a leading private healthcare provider in the region.
Healthcare Branding Challenges
| Primary #46AD48 |
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| R 70 G 173 B 72 |
Vital Green
| Accent #E73C32 |
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| R 231 G 60 B 50 |
Signal Red
| Secondary #00533E |
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| R 0 G 83 B 62 |
Mint Mist
| Neutral #FFFFF |
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| R 255 G 255 B 255 |
Pure Canvas
Typeface
POPPINS BOLD
Usage
Headlines
Typeface
POPPINS REGULAR
Usage
Body Text
Typeface
POPPINS LIGHT
Usage
Secondary Text
Note: Some of the featured visuals are real-life applications from the collaboration, while others are conceptual explorations created to demonstrate the brand’s full potential.This healthcare branding project demonstrates how strategic identity design can improve both internal trust and external patient engagement.